The aim of both is to enhance customer awareness of a product or service. People confuse it because advertising is just a part of the marketing process. While advertising is a one-way communication by a persuasive message which addresses potential customers, marketing is about systematic planning and the control of business activity to bring buyers and sellers together. Advertising refers to the process of spreading information about a product or service to customers. Marketing is about to promoting value to customers. It includes research, product development, pricing strategies, branding and so on. In other words, advertising is a paid promotion about a product or service, while marketing is about preparing a product for the marketplace.
