Basically, advertising is a one-way communication, where the purpose is to inform customers about products and services. Promotion, on the other hand, is about disseminating the information about a product or a brand. Advertising is used in long term, while promotion in short term. Thus, advertising is more expensive than promotion. The purpose of advertising is to increase sales and to build brands, while the aim of promotion is only to increase sales. Advertising is suitable for medium to larger companies, while promotion is appropriate for small to large companies. Also, advertising can bring greater profit than promotion.
